About this combination
Daidai — the bitter orange used in New Year decoration — signals renewal and prosperity. Against kon, the deepest grade of indigo, it carries a merchant-class energy: confidence, generosity, success earned.
Where it works
- Sports branding with warmth
- Confident startup identities
- Food brands with bold flavor
Historical context
This combination from Wada's catalog anchors Daidai, Kon and Gofun in the orange family — a 3-colour grouping with a bold, warm, playful character, recorded in the Edo-era volumes of Sanzo Wada's 1933 Dictionary of Color Combinations, where these shikisai names have sat in the public domain for generations. Its strongest pairing — Kon on Gofun — reaches a contrast ratio of 12.20:1, clearing the WCAG AAA bar for body text, so it holds up for text-on-colour layouts as well as decorative use.